Redevelopment Hell: One of these things don’t belong - blighted Marlton Square shopping center sits in middle of vibrant neighborhoods

By Eddie North-Hager of LeimertParkBeat.com and Emily Henry of Intersections South LA Report


Santa Barbara Plaza wasn’t always a mess. (Read the main story: Redevelopment Hell)

“Thirty years ago the parking lot would fill up every day,” said Harry Newsome. “There were businesses and beauty shops all throughout the plaza. There was work for everybody and everybody had their own little business.”

For Newsome the good ol’ days meant he took care of the parking lot and ran his own shoe shine parlor in the Santa Barbara Plaza. Now there’s only one beauty salon left where he mops the floor.

The Los Angeles shopping center has been a mess so long, it is hard to find someone with a  genuinely good memory. For two decades the property has been in a state of flux, never moving forward, slowly dying, taking with it such places as the Boulevard Cafe, a meeting place for the movers and shakers of the city.

Once home to 230 locally serving businesses, many owned by locals, the center rose in the ’40s and ’50s and thrived for decades with its sister center, the Crenshaw Center.
They’ve been hailed as one of the oldest regional shopping center in the country, anchored by Broadway, May Co., Vons, Woolworth’s, Boy’s SuperMarket, Lerner’s, Barker Brothers.

Eventually major improvements were needed for both centers.

The city was able to save the Crenshaw Center and fostered a $150 million makeover, turning it into the enclosed and newly renamed Baldwin Hills Crenshaw Plaza in 1988, one of the best performing malls in the country. Four years ago 20 companies vied to buy the malls and Capri Capital of Chicago took the prize for $136 million.

“The thing that saved Baldwin Hills is when, somewhere I believe in the ’80s, the city of L.A. and (Mayor) Tom Bradley put in in a tremendous amount of money into it,” Councilman Bernard Parks said. “It didn’t go across the street to Marlton because the variety of needs that people were looking for weren’t there. The stores had become second and third class. A health clinic, a center for disadvantaged youth. All of these things there were more service oriented when they used to be stores.”

Los Angeles officials considered doing something about the neighboring  20-acre shopping center around the time Ruth Galanter first took her seat on the Los Angeles City Council in 1988. She worked to get something done on the site for 10 years without success. Santa Barbara, already in need of repair, languished. Uunlike Crenshaw Plaza, each building had a different owner and the owners couldn’t come to a consensus, Galanter said.

 

Click for Timeline



“They were very worried about what the mall development was going to do to their business and they were right to be worried,” Galanter recalled. “They wanted the redevelopment effort to help their businesses. The problem was, it was all privately owned but the parking lot was under complicated series of covenants.

“Each property around the edge had rights in the parking lot but did not own a specific piece. There was a similar problem in Westchester. It must have been in fashion in the ‘30 and ‘40s.” After the riots in 1992 the city again focused on resuscitating Santa Barbara Plaza, deeming it a redevelopment area, opening up opportunities to raise more tax money. It was clear that there was going to be wholesale changes. Buildings were going to be torn down and ownership would change.

Maybe there would be an Ikea furniture store, or a Walmart. Maybe basketball star Magic Johnson, or maybe football star Keyshawn Johnson, would be the key players

Instead it was the relatively unknown Chris Hammond, who broke ground in 2003 flanked by Mayor Jim Hahn and Keyshawn Johnson.

Hammond changed the name to Marlton Square and proposed a $123 million mixed-use plan (at the upper end the estimated value was $169 million). The Council responded with a public investment package of about $40 million.

It was a grand plan with a 140,000-square-foot lifestyle community-serving retail center, 140 single-family homes, 180 units of affordable senior apartments and park space.

The finanicial aid package could have included loans against future sales taxes and property taxes, federal Housing and Urban Development grants and loans, and local public grants. The development team was supposed to have supplied $35.0 million and find a loan for  the remaining $45 million.

Hammond took over and got the city’s blessing in 2001. He didn’t go bankrupt until 2008.

Over the decades since the fiasco started, Leimert Park developed a national reputation as the African American cultural center of the city. Baldwin Hills became the subject of a popular BET reality show about wealthy blacks. The Village Green was named by Los Angeles Magazine one of the best neighborhoods in the city. And across the street from
crumbling Santa Barbara Plaza, the Bedford Parc Promenade condos rose just a couple of years ago, a much smaller Redvelopment Agency project.

In addition to the Crenshaw Plaza with its Macy’s and Sears, a Fresh and Easy is planned just a mile south, and Target is moving in just few miles north.

Granted South Los Angeles has more than its share of vacant lots and abandoned buildings, but Santa Barbara Plaza is larger than the Century Mall, the size of 20 football fields.

Though the mid-century design with googiesque signs and graphics was recently slathered in white paint, it somehow still evokes the bygone era of a bustling center.

“I like walking through here. It feels nostalgic,” said Charles Garcia. “I can feel the old vibrations. You see a lot of the old people that were young, 60, 70 years old, that were here in the heyday.”

 

Click for Interactive Map

Interactive Map


When Garcia cuts through the parking lot to catch the bus by his house, he passes by Best TV repair, which sits inside in one of the most neglected areas of the center – one storefront has been torched, a pile of wood sits outside and pot holes fill the parking lot.

“It has been like this 10 to 15 years,” Garcia said. “There’s a few shops, places to do your hair and a restaurant. Everything else is crack heads and bums.”

Like Garcia, many nearby residents today use the Santa Barbara Plaza as little more than a short cut. They are not sure what’s going on anymore. They’ve stopped trying to keep up. But often their speculation is
pretty accurate.

“Redevelopers came in to redevelop the project and it never happened,” said Newsome, while on break from mopping the floors of Ubora salon. “They say something  happened to the money that the redeveloper had. So it never came to no further than the way it is right now. They put the one little building down there on Buckingham and nothing else happened. That’s as far as they made it.”

Tags: barbara, intersections, marlton, parks, santa, southla, spot.us

Views: 563

Reply to This

Leimert Park Beat is the news and social network for Leimert Park and the surrounding neighborhoods. Stay informed. Join now!

 

• Got news you think everyone should know? Blog it.

• Have a show or attending a benefit? Put it on the calendar.
• Video of the big game? Embed it.
• Photos of your business or the school play? Upload them.

WHAT STORIES WOULD YOU SUGGEST? Let me know.

With your help, LeimertParkBeat.com raised money to hire reporters, graphic artists and community members to cover our area.
Read the stories - Urban Economy 411, Redevelopment Hell and One of these don't belong.

Latest Activity

The Fifth Avenue Times posted a photo

Hiram Sims

See and hear him and two other poets read at Washington Irving Branch Library on 11/8, 2:30 - 4:30 pm.On Washington, just east of Crenshaw.
9 hours ago
The Fifth Avenue Times posted an event
Thumbnail

WASHINGTON IRVING LIBRARY - 2014 LITERARY SERIES at Washington Irving Branch Library--where life and literature meet

November 8, 2014 from 2:30pm to 4:30pm
Come to the Library on 11/8 and be a part of an exciting new program.  Hear Hiram and two other poets who will open for him.  Don't miss this event.  Tell your friends. We want you there.  Everybody's welcome. Support local writers!Questions?  fifthavenuetimes@att.netSee More
9 hours ago
Monica posted an event

Holy Name of Jesus Catholic Church at Holy Name of Jesus Catholic Church

November 2, 2014 at 10am to November 30, 2014 at 3pm
Join us each Sunday in November at the 10am service and 12pm Unity Feast as we celebrate our Black Catholic heritage and remember those whose shoulders we stand on! See More
12 hours ago
enhager posted a blog post
15 hours ago
Jose Ubaldo's blog post was featured

Finally! Rodeo Road will closed for two weeks beginning Friday, Oct. 24 at 9 p.m.

Metro’s contractor for the Crenshaw/LAX Transit Project Walsh/Shea Corridor Contractor (WSCC), will implement a full street closure at Rodeo Road and Crenshaw Boulevard for 14 consecutive days beginning Friday, Oct. 24, to finish construction of the wall perimeter for the future underground Crenshaw/Expo light rail station. Continuing work has been schedule around the clock from 9 p.m. Friday, Oct. 24 through Friday, Nov. 7. During this time north and south bound traffic traveling on Crenshaw…See More
15 hours ago
Jose Ubaldo posted blog posts
15 hours ago
Profile IconSyandene Syandene and Rene Littleton joined Leimert Park Beat
15 hours ago
AJea L shared Heather Lee Presha's blog post on Facebook
yesterday
Profile IconLeimert Park Beat via Facebook
Thumbnail

Where Am I in Culver City? Game 082 Solution

Culver City Times

Periodically, I post a picture of something in Culver City that is 'hiding in plain sight.' Last week I asked: Do you know where in Culver City these "Waves" are?…

Facebookyesterday · Reply
Profile IconLatest Events - Culver City Times

SOUL DOGS Celebrates The Holidays @ Pershing Square's DOWNTOWN ON ICE - Tues., Dec. 30th, 2014 - 12:30-2PM!!!

SOUL DOGS Celebrates The Holidays @ Pershing Square's “DOWNTOWN ON ICE” 



Tuesday, December 30th, 2014

12:30 PM – 2:00 PM



PERSHING SQUARE is located at: 

532 South Olive Street, L.A., CA 90013

(Corner of 5th and Olive) 

Beat the Traffic....

Take the METRO & get dropped off right there!!!…

See More
Thursday
Heather Lee Presha's blog post was featured
Wednesday
Heather Lee Presha posted a status
"Are there any Nichiren Buddhists in Leimert Park who are interested in chanting on Sunday mornings with me? Private message me."
Wednesday
Heather Lee Presha posted a blog post
Wednesday
Heather Lee Presha left a comment for Nasim M Thompson
"Hi Nasim...Hope you are enjoying living in Leimert! Love, Heather"
Wednesday
Heather Lee Presha and Nasim M Thompson are now friends
Wednesday
JC updated an event
Thumbnail

RBG (Red, Black & Green) Costume Party w/ Special Guest DJ Afrika Bambaataa & Brother J Performing Live at Regency West

October 31, 2014 at 9pm to November 1, 2014 at 2am
This will truly be a costume party like no other!  On October 31st Halloween night, come out and celebrate our ancestors at our RBG (Red Black & Green) Costume Party. There were many who came before us who sacrificed so much for our people to be able to live the privileged life we live today.  So in their honor we ask all attendees dress in the colors of Red Black & Green. Music will be provided by DJ…See More
Oct 25
L. Watts posted photos
Oct 25
DojO- updated an event
Thumbnail

"In The Village" · THE World STAGE Saturday Jazz Workshop w/ Sensei LATIF ☾Nov.☽ at The World Stage - Art, Education & Performance Gallery "The heart of L.A.'s African-American cultural community." - L.A. Times

November 1, 2014 at 12pm to November 29, 2014 at 2pm
                               Support yOur Stage SOS Save yOur Stage"It takes a Village" -  African proverb"Jazz state of mind" - Duke" At The 'Village'  'Stage' " - Jeannette Lindsay, Producer/Director"…See More
Oct 25
Terri Dixon posted an event
Thumbnail

Cubism in African American Art at California African American Museum

October 26, 2014 from 2pm to 4pm
CAAM’s Contemporary exhibition Curvature features artists Michael Kilgore and Anthony “Eve” Kemp, whose artistic styles include Fauvism, Expressionism and Cubism. CAAM invites the media and community to sit in on a discussion between CAAM’s Visual Arts Curator Vida L. Brown and Artist June Emond as they discuss the artworks of well-known African American artists whose works embrace the styles and elements defined in Cubism.Curvature is ongoing at CAAM through January 19, 2014.   The exhibition…See More
Oct 24
Profile IconLatest Events - Culver City Times

Halloween Candy Crawl in Culver Village

Join us for the annual Halloween Candy Crawl in Culver Village from 4-6pm on October 31st…





Time:… See More
Oct 21

© 2014   Created by enhager.

Badges  |  Report an Issue  |  Terms of Service